Brilliant marketing campaign

Dear all,

When I was surfing the web I ran into a brilliant video about a marketing campaign of a supermarket in South Korea. Koreans are the second most hard working people in the world, the idea of the supermarket was help these busy customers by bringing the supermarket to them.

To achieve this they created a virtual supermarket at subway stations. People need to scan the QR code, with their mobile phone, of the product they want to buy and the product ends up in their online shopping list. After the shopping is done it will be delivered at their home.

I added the video to this blog, you really should watch it and please do not hesitate to leave comments.

Find my previous blog if you want more information about QR codes in general.