QR codes

Have you heard about QR (abbreviated from Quick Response) codes yet? You may have seen QR codes on billboards, in magazines, on web pages or on business cards. QR codes have been created by Toyota subsidiary Denso-Wave in Japan in 1994. QR codes have become more and more popular the last couple of years however, not everyone is familiar with these codes.

For the ones who haven’t heard about an QR code before, an QR code is a two dimensional code that is readable by QR barcode readers and camera’s on mobile phones. An QR code is actually similar to the barcodes on the retail products you buy. The difference between the two is the amount of data they can hold. An QR code looks like this:

No matter how small or large your business is, you could use the QR code in a million ways. The barcode reader translates the QR code into:

-          An hyperlink that brings you to an website, image of YouTube video

-          Contact details such as telephone number or e-mail address

-          Event details

-          readable text
…. and so on

Instead of showing your target a message such as, “Find us on Facebook” you can display your QR code that brings people directly to your Facebook page, all they need to do is scan the QR code with the camera of their mobile phone. QR codes save your target time so don’t hesitate to create one!

In my next blog I will show you a brilliant video about the use of QR codes. For now, you can watch the video below to be more informed.