dinsdag 5 juli 2011

Why do people produce gesture?

Hi all,

In class I received an article about communication gesture with some interesting results about why human beings produce gesture.

First, a gesture is a movement with the hands produced by people, some people state a gesture involves a movement of the whole body. There are all different types of gestures such as, gestures used in deaf sign language or a nervous scratch. This blog is about communication gestures.

When people are communicating face to face they move their body continuously. All movements of the body, from crossing the legs to playing with an object while communication, belongs to communication gestures.
Just like (most likely) most of you do, I gesture all the time. However, I’m not sure why I do that. Do you know why you gesture?

There exist two theories about why people gesture, the Lexical Retrieval Hypothesis (LRH) and the Information Packing Hypothesis (IPH). Scholars that support the LRH theory state that people gesture to help listeners to understand what the speaker is saying. Alternatively, the IPH theory argues that gesture and speech help to constitute thought and that gestures reflect the mental representation that is activated at the moment of speaking.
It looks like that helping listeners to better understand a conversation is not the main function of gesture, scholars have laid evidence that blind speakers spontaneously gesture, even when they speak to blind listeners.

What do you think? Why do you gesture while speaking, to help the listener or to help yourself by organizing your thoughts? It would be interesting if you share your thoughts in a comment.

maandag 4 juli 2011

Brilliant marketing campaign

Dear all,

When I was surfing the web I ran into a brilliant video about a marketing campaign of a supermarket in South Korea. Koreans are the second most hard working people in the world, the idea of the supermarket was help these busy customers by bringing the supermarket to them.

To achieve this they created a virtual supermarket at subway stations. People need to scan the QR code, with their mobile phone, of the product they want to buy and the product ends up in their online shopping list. After the shopping is done it will be delivered at their home.

I added the video to this blog, you really should watch it and please do not hesitate to leave comments.




Find my previous blog if you want more information about QR codes in general.

QR codes

Have you heard about QR (abbreviated from Quick Response) codes yet? You may have seen QR codes on billboards, in magazines, on web pages or on business cards. QR codes have been created by Toyota subsidiary Denso-Wave in Japan in 1994. QR codes have become more and more popular the last couple of years however, not everyone is familiar with these codes.

For the ones who haven’t heard about an QR code before, an QR code is a two dimensional code that is readable by QR barcode readers and camera’s on mobile phones. An QR code is actually similar to the barcodes on the retail products you buy. The difference between the two is the amount of data they can hold. An QR code looks like this:













No matter how small or large your business is, you could use the QR code in a million ways. The barcode reader translates the QR code into:
-          An hyperlink that brings you to an website, image of YouTube video
-          Contact details such as telephone number or e-mail address
-          Event details
-          readable text
…. and so on

Instead of showing your target a message such as, “Find us on Facebook” you can display your QR code that brings people directly to your Facebook page, all they need to do is scan the QR code with the camera of their mobile phone. QR codes save your target time so don’t hesitate to create one!

In my next blog I will show you a brilliant video about the use of QR codes. For now, you can watch the video below to be more informed.

vrijdag 29 april 2011

Great interview with PhD student Martijn Balsters

Dear followers,

I have noticed that a great part of my followers are University students. In general all University students will be introduced with research during their study, whether they like it or not ;-).
In order to help you I have set up an interview, together with my fellow student Nelly Drenth, with Martijn Balsters. Martijn Balsters has a lot of experience as a researcher, at this moment he is a PhD Student at the University of Tilburg. Martijn Balsters is doing research for the Psychology department and is specialized in psychonomics/neuroscience, he was willing to gain us an insight into his daily work.

The most recent publications of Martijn are:
- Balsters, M.J.H., Krahmer, E.J., Swerts, M., & Vingerhoets, A.J.J.M. (2010). Measuring potential cues for depression in adolescents. In A.J. Spink et al. (Ed.), Proceedings of Measuring Behavior 2010 (pp. 239-242). Wageningen: Noldus Information Technology.
- Krahmer, E.J., Schaafsma, J., Swerts, M., Balsters, M.J.H., & Vingerhoets, A.J.J.M. (2010). Non-verbal responses to being ignored: Evidence of cognitive deconstruction? In S. Ohlsson & R. Catrambone (Eds.), Proceedings of the 32nd Annual Meeting of the Cognitive Science Society (CogSci) (pp. 2542-2547). Austin: University of Texas.

When Martijn was asked what he liked most about being a researcher, he answered that you have a lot of freedom and you are able to be occupied creatively. You are allowed to come up with new things as long as it is in line with your research assignment. Because you, as a researcher, discover some things that no one has discovered before, which are mostly very small things of course, that can help in future diagnoses it gives you a great kick, this really motivates Martijn.

Advice from Martijn to all students who have to do research in future:
- Like your research subject
- Be patient
- Work structural
- Don’t take everything to serious

Great advice I think, when we keep this in mind while preparing and doing our research it must turn out successfully! To watch the whole interview you can find the video below. Unfortunately YouTube did not allow us to use the music we wanted in our video, nevertheless it is still interesting and enjoyable.










zondag 10 april 2011

Decision making

Since the day that we were born we have to make lots of choices every day such as, “What shall we eat tonight?” “Shall I go to Portugal or Spain this summer?” “Shall I go to work by train or by car?”. Happiness involves making good choices, but we do not always make choices that maximize our happiness.

While there are many rational reasons for people to choose to buy a particular product or service, it's often our emotions and personal biases that drive us. We often make predictions of how we will feel in future, there a few major biases in the way we predict our future emotional states, for instance:
1. The projection bias:  
I’m sure you are familiar with this bias, you’re dealing with this bias when you’re going to the supermarket when you are really hungry and you can’t help yourself of buying some kind of junk food or buying way to much food. Afterwards you are wondering why you have bought it.
2. The memory bias:
When people make decisions about the future they naturally use events from the past. Unfortunately the type of memories we retrieve to make decisions about our future happiness are often biased to unusual examples that are either very positive or very negative.
3. Belief bias:
People tend to accept any and all conclusions that fit in with their systems of belief, without any deep consideration of what they are actually agreeing with.

To see if you, my followers, are good at making decisions I have a little test, a “selection task” (Wason’s ,1968);
Below you see 4 cards, with on one side a letter and on the other side a digit. There is one rule attached, if a card has a vowel on one side, then it has an even number on the other side.



Which cards should be turned to validate the rule???
You can find the answer at the end of this blog.

To be honest, I think most of you did not answer this question correctly. Humans perform very poorly on this kind of logical reasoning task.

Another test that you will probably do better is this one;
Again, you find 4 cards below. Now consider the following 4 cards, with a person’s age on one side, and a person’s drinking behavior on the other. There is also one rule again; if a person is drinking beer, then the person must be over 19 years of age.



Which cards to turn to validate this rule?

In general, people find it easier to solve this test, because it is linked to more realistic scenarios. When people have a sort of bonding with the question it is easier to answer correctly.

Unfortunately we will never be good at decision making but let's make the best of it :).




Correct answer ‘selection task’ Wason’s (1968) is: A and 7


Source: Emiel Krahmer & Marc Swerts, University of Tilburg

Cockroach Hall of Fame

When I lived in Malta, I came in contact with cockroaches for the first time in my life. When I saw the first one (in my apartment!) I thought immediately; oh god, so this is an cockroach. Before I knew I had seen over a hundred cockroaches. Seriously, I can hear them running through my apartment or on the street at night brr. I had never been so scared of an insect before, no not even of spiders. When I was watching videos on YouTube today, I run into this video below.



The video shows an interview with Michael Bohdan, the owner of the cockroach Hall of Fame & Museum. To him, cockroaches are the most beautiful insects on earth. At this museum they have a lot of cockroaches, including the biggest cockroach on earth and 25 dressed-up cockroaches, such as a Marilyn Monroe cockroach. Can you believe that? (these dressed up cockroaches are all dead by the way).

Enjoy watching, please do not watch before going to bed. Before you know you are dreaming about it ;-)

dinsdag 5 april 2011

Why do we dream?

This morning when I woke up I was thinking about a dream I've had. The question that popped up in my mind was; Why Do We Dream? Does the actual content of our dream mean something? I couldn't help myself to check on the Internet.

Have you ever thought about it too? Watch the video below, it helps you to understand what dreams are, why we have them and how we might depend on them for our survial.





Sweet dreams followers !

zondag 3 april 2011

Baby laughing hysterically at ripping paper

Hi all,

I think most of you have seen the video about a baby that is laughing hysterically at ripping paper. Have you ever wondered why a baby screams with laughter about the sound of ripping a piece of paper?

Discovery Channel explains, watch the video below to find out.



vrijdag 1 april 2011

April Fools' Day

Has anyone tricked you or have you tricked anyone with a joke today?

Today it is April 1, also known as April Fools’ Day. In the Netherlands and elsewhere, such as in France, Italy, Japan, Russia, Brazil and Canada, the jokes last all day. However, traditionally in some countries such as New Zealand, Ireland, the UK, Australia and South Africa the jokes only last until noon, persons who plays a trick after noon is called an ‘April Fool’.

The history of April Fools’ Day will always remain vague. Another nonfoolish holiday such as Halloween has a more attractive and clear history than April Fools’ Day. There isn’t really a ‘first’ April Fools’ Day and no one knows exactly where and how it all begun. However, most people say it all started in 1582 in France.

Other Fools’ Days;
- Iranians play pranks on each other on the 13th day of the Persian new year, which falls on April 1 or April 2. This day is called Sizdah Bedar.

- In Spanish-speaking countries, similar pranks are practiced on December 28, día de los Santos
Inocentes, the "Day of the Holy Innocents".

- In Scotland April Fool's Day is celebrated for two days. The second day, which is called Taily Day, is devoted to pranks involving the posterior region of the body. The origin of the "kick me" sign can be traced to this observance.

Do you know any fun jokes? Don't hesitate to share !!


Funny April Fools Prank:



vrijdag 25 maart 2011

How radioactive exposure affects your health

Hi all,


I’m sure you’re all aware of the tsunami in Japan with all its consequences. It is difficult to imagine the impact of radioactive exposure. Yesterday, Singapore has reported finding low levels of radioactivity in four vegetable samples imported from Japan. Singapore has stopped imports of milk, meat and related products from the affected area. The European Union also increases control on food imports from Japan.




How does radioactive exposure affects your health?
Symptoms of radiation illness occur when the body has been in contact with a large dose of radiation over a short period of time. The more the body is in contact with radiation, the sicker this person gets.


The symptoms of radiation illness vary depending on the exposure. Certain symptoms become visible immediately after the exposure, followed by a period of approximately four weeks when the patient will feel better. More symptoms will materialize later, if the patient survives there is a higher chance of developing cancer, most likely a form of leukemia.

For the Dutch:

woensdag 23 maart 2011

Twitter Facts

What started as a confusing project 5 years ago has become one of the best ways to share and find information on the Internet. Twitter has been created in March 2006, and launched in July 2006 by a man named Jack Dorsey. This 34 years old man previously worked as a flower artist and masseur, nowadays he is creator, co-founder and chariman of Twitter and CEO of Square. Last Monday Twitter celebrated its 5th anniversary.
In September 2010, Twitter had 175 million registered users, 95 million tweets per day and handling over 800,000 search queries per day. On the 6th of July the fist Dutch person signed up on Twitter. In July 2010, Twitter had 191.000 Dutch users, on Februari 18 2011 this number has increased up to 418.621 Dutch users.

The popularity of Twitter especially becomes visible during events like ‘superbowl’. On particular moments during this event, the number of Tweets per second was 4.000. New Year’s Eve, on the stroke of 12 o'clock, Japan was a record-breaker with 6.000 tweets per second.
In spite of Twitter runs at a loss, the value of Twitter is estimated at 4,5 miljard dollar (2,9 miljard euro).
I started using Twitter 1,5 years ago, at that time most of my friends weren’t using it. The reason I signed up was to follow politicians and the news. Nowadays most of my friends signed up.
For me, Twitter is a great medium to increase the number of visitors of my blogs, thanks to Google Analytics I know that most of you find me through Twitter.

Most debated topics 2010:
1. Gulf Oil Spill
2. FIFA World Cup
3. Inception
4. Haiti Earthquake
5. Vuvuzela
6. Apple iPad
7. Google Android
8. Justin Bieber
9. Harry Potter & the Deathly Hallows
10. Pulpo Paul


Nice video about Twitter in plain English:




Sources: NRC Next, Twitter and Youtube

donderdag 17 maart 2011

Brainpower

The image below of Einstein appears to protruding out of the background, but is it? How sure are you?


Believe it or not, this image is a concave mask, a hollow face.

Previous semester at the University of Tilburg I got introduced to the Hollow-Face illusion, also known as Hollow-Mask illusion. This optical illusion gives you the perception of a concave mask of a face appears as a normal convex face.

The first time I had seen the video in class I could not believe my eyes, I thought it was simply not possible my brain could fool me like that. At home I searched on the Internet and discovered that, unfortunately, my brain is capable of fooling me.

Scholars suggested that the illusion arises because our brain ‘knows’ that we are seeing a face. We human have only seen convex faces in our life so this knowledge trumps other visual cues that suggest it’s not convex like real faces we have seen in life.

Watch the video below and see it for yourself. After watching you probably will fully understand why I had to share this with you.




Don't hesitate to leave comments :).

maandag 14 maart 2011

Online communication

Dear followers,

As you all know the Internet has grown fast, only a few years ago the Internet was used for text-based discussions via chat or e-mail, these systems were devoid of nonverbal cues. At that time there were many scholars which maintained that people misbehaved oneself on the Internet. According to Kraut et al. (1998); “Greater use of the Internet is associated with declines in participants’ communication with family members in the household, declines in the size of their social circle, and increases in their depression and loneliness”. However, the complaint that online communication is bad communication was often made by early scholars, the Internet has changed a lot through the years.

Enough history !

Today, the Internet provides numerous communication spaces in which people meet others. Newshounds find sources of information via blogs. People using social networking sites, such as Facebook, Hyves and others, to see what their friends are doing and with whom they are associating.

Research shows that people like each other more through online communication than face-to-face communication. “Online contact is more social, personal and more intimate”, according to Walther (1996).

HOW COME?
- People optimize their self presentation, because of the positive self presentation we feemore comfortable and relaxed therefore the communication passes off smoothly
- The positive things leaves us a pleasant first impression, we hold on to first impressions therefore a lot needs to happen to get disappointed afterwards .
- Because people feel more comfortable contacting others online than face-to-face, they are more open to answer questions and give more personal information.
- People have more time to respond which result into better answers.
- People often have a shared group membership, such as ‘I-Love-Vacation’ or ‘Football-Fan’, they can end up thinking that they have more in common than they might actually have.



pls, feel free to leave a message J

donderdag 3 februari 2011

Welcome

Hi all,

Most of you will probably think; ‘Why on earth has Willemijn started blogging? And why isn’t she blogging in Dutch?’. Well, the main reason I’ve this account is because I’ve to start blogging for the ‘Business Information Technology’ course I’m taking at the University of Tilburg.

A few years ago I was an intern in Malta and I started blogging about my adventures, for my family and friends in Holland, so this blogging thing is not completely new to me. What I liked most about blogging was the interaction. Friends and family who responded to my blogs were the reason I continued writing blogs and I actually enjoyed it.

From now on, I’ll blog you every week. I won’t blog about my adventures in Malta (unfortunately) but about  interesting studies and all kinds of petty facts that come up during my study at the University of Tilburg, which is also some kind of adventure of course ;-).

Please don’t be shy and post a comment every now and then so we can make it more interactive !!

I’ll catch up with you later !